by Kara Hugglestone/Sail Couture
Team SCA has captured the imagination of so many people, women and men, sailors and non, with their message of empowerment and passion for realizing a dream.
Helly Hansen, Team SCA’s apparel sponsor, is charged with keeping the women safe, comfortable and looking good both and off the water. They have created a collection that is both functional and attractive.
Fans are taking note. During the Newport and Lisbon stopovers the Helly Hansen/Team SCA tent was constantly busy. It’s easy to see why; it’s beautifully branded, well made and captures their spirit of these adventurous women.
The SCA girls were involved in the design collaboration between Team SCA and Helly Hansen from an early stage. They tweaked things like pocket and velcro placement, length of jackets and material choice as well as adding a drop seat to foulies.
I talked with Team SCA’s bow girl Sara Hastreiter to learn more about the collaboration and her favorite pieces.
A particularly stylish sailor, Sara is quick to point out fashion is not the first priority for serious gear. “If you are wearing a piece that is flattering, you’re not on a VOR boat – it’s meant to save your life. I’m worried about frostbite and windburn, not looking good.”
That said, HH does a great job of making their heavy duty gear look good. Sara’s favorite sailing gear pieces are her dry top and salopettes. The SCA pieces for the public are just as appealing if not more so given they don’t have the constrictions of having to meet the most rigorous sailing conditions.
The SCA Bay Jacket from the Helly Hansen Team SCA Collection is a great choice for the recreational sailor, and for those interested in showing support in a more subtle way there is the Point Jacket in the team’s signature magenta and blue without the SCA logo and tagline. The Point Jacket is tailored for insure racing with an ergonomically shaped design.
Fashion is more of a consideration on the shore wear. The HH cotton stretch skirt and jeans are Sara favorites in this collection. “Helly Hansen has done a great job of making sure what we wear on shore is quite feminine,” Sara said. “There are two extremes on the team, girls who wear dresses and girls who never wear dresses.”
Most of the team chose to wear their team skirt to meet Victoria, Crown Princess of Sweden during the Lisbon stopover. “Everyone who wears the skirt looks great, it’s very flattering,” Sara said.
Rounding out Sara’s favorites is the team quick dry long sleeve base layer. “It’s so cute you can wear it with jeans on shore,” she said. Indeed, the v-neck and creative cut of different fabrics makes it particularly flattering. Sara added that it’s great for travel when space is limited.
Even today sailing remains a male dominated sport. It’s both thrilling and inspirational to watch the women of Team SCA as they race around the world in the Volvo Ocean Race. How wonderful we can support them – and own a little bit of history – with Team SCA gear.
Kara Hugglestone is a San Francisco-based branding professional, accessory designer, sailor and traveler. When time permits, she also indulges in her passion for things classic: cars, movies, wine and fashion. You can follow her on Twitter and Instagram at @gallerykara.